Midwest Living: You've Probably Never Heard of This Wisconsin Town—Here's Why It's Worth a Visit

Parlor Hotel opened in 2022 and reflects the fabulous design tastes of Matt Trotter, its owner who grew up in Princeton and has returned to invest in its downtown. PHOTO: COURTESY OF PARLOR HOTEL

Tucked along Wisconsin's Fox River roughly 90 minutes northeast of Milwaukee, Princeton has an old-time charm. Streets are dotted with 19th-century stone and brick buildings, and antiques shops and a massive weekly flea market are popular draws. But as a flashy new mural of flying cranes conveys, this town of 1,200 is on the rise. The new Parlor Hotel lures travelers with quaint accommodations and pop-up musical performances. Its owner, Matt Trotter, is also responsible for the neighboring Horseradish Kitchen, where sandwiches are freshly dressed with local ingredients. I spent an easy day and evening in Princeton in midwinter, and even outside of tourist season, there was plenty to do. If you are traveling in the colder months, I suggest going on a weekend to ensure that shops are open, but any time of year, you’ll find that Princeton makes a rewarding day trip from Milwaukee or Madison. Here’s how to spend your time there.